Employee Action

Write internal messages employees actually act on

Pick the action you want employees to take and paste your draft. The checker scores how well it drives that action, shows the research on what works, and marks up every change.

Check your copy

Free. 2 reviews a day, no login needed.

CutAdded
Employees are encouraged to consider joining Join the wellness challenge1 at some point by [DATE]2.
Clean copy
Join the wellness challenge by [DATE].
  • Not specified
  • Frontline (on shift, phone only)
  • Office worker (email and chat)

Picking an audience adds an audience-fit check. Create a free account to use your own segments and personas.

0 / 6,000
  • Not sure, detect it from my copy
  • Enroll or sign up
  • Make or change a choice
  • Complete a form or survey
  • Complete training
  • Register or RSVP for an event
  • Book or attend an appointment
  • Read and acknowledge a policy
  • Update their information
  • Switch to a new tool or process
  • Use a benefit or resource
  • Share feedback or ideas
  • Stop doing something

Your action score rates the copy against this action.

  • General
  • Announcement
  • Reminder
  • Policy update
  • Event invite
  • Recognition
  • Enrollment communication
  • Other
  • General
  • Email
  • Slack/Teams
  • Print
  • Intranet or newsletter
  • All-hands or video script
  • PDF/Guide

How it works

  1. 1

    Paste your copy

    Pick the action you want readers to take, plus the message type and channel.

  2. 2

    Get your action score

    See how well the copy drives that action, and the research on what moves it.

  3. 3

    Review the markup

    Every cut and addition is numbered, with the principle behind it.

Questions

Is it free?

Yes. Every review gets an action score and the research behind it. Run 2 a day without an account, or 20 a month with a free account, which also unlocks every edit and the clean copy on your first 5 reviews each month.

What is the action score?

A 0–100 rating of how well your copy gets readers to take the action you pick, from how clear and easy the ask is to whether they have a reason to act. It sharpens as you add the channel, audience and persona.

Will it invent dates or links?

No. Missing details become placeholders like [DATE] or [LINK] for you to fill in.

What happens to my copy?

Reviews run without an account aren't saved. With an account, your reviews are visible only to you.

What does an account add?

Saved history, your organization's goals and audiences, 20 reviews a month, and your first 5 reviews each month fully unlocked.

The Employee Action Framework is coming

The full system behind the checker: six layers, from audience to measurement.

Get early access